In an ABSOLUT world

The new ABSOLUT campaign reminds me how much I love their ads.

What should I say...in an ABSOLUT world all ads are like ABSOLUT ads :)

Cute doggie :)

One thing I really hate about Indian TV channels is that commercials are so much and so annoying you can never watch a movie properly without being interrupted.
However, lately I just love that Vodafone commercial.
Cute doggie, ain't it, yar ;)

Are you ALWAYS ON?

Recently Alcatel-Lucent launched an advertising campaign I just really love. It is built on our commitment to facilitate non-stop communication across the world.
The people in the campaign have various jobs – musicians, designers, architects, travel agents , but one thing is in common – they are all using innovative communications solutions to be ALWAYS ON.
The concept of being always on appeals to me very much. Indeed, before I came to India, I was so much ON-line that it was getting a bit scary. However, it is now more than ever that I realize what great difference modern communication tools like internet make to our lives.
Not being able to communicate with certain people as intensively as you are used to can be painful.
Not being able to blog regularly can be annoying.
Not being able to visit your favourite web-pages every day can put you in an information blackout.
Yet, however strong is my need to be always on…it is sometimes better to just grab a beer, sit under the stars and spend some time just talking to people…
What is your perception of being ALWAYS ON?

Capturing the wind in a jar and putting it to good use

A great General Electric commercial for using the wind energy.
They have a whole Ecomagination website promoting "green" initiatives and products :)

The power of beauty

Not quite fitting into the "beauty standards" of the age, I have often wondered how it feels to be really beautiful and exercise the power of beauty upon others.
And I really do not mean being sexy and using sexual power, although my suspicion is that is one of the main driving forces of the contemporary world :)
I truly believe that seeing beauty makes people better and more honest.
Yet, as God has not given all of us physical beauty - we should learn how to show our inner one (yep, my strong conviction - even the ugliest has some inner beauty). Of course - that does not mean not to take care of our appearance ;)
One good step from quite an unexpected side are the ads of Dove.
In the world of cosmetics, where everyone is flawless, every product makes you perfect and age and wight are the biggest sins, these guys have created some very nice campaigns to show that "well, not everything what u see is what u get" and "beauty is skin-deep".
Enjoy the videos and keep the belief that beauty can be found even at unexpected places :)

DOVE Evolution video

Dove True Colours video

Dove Pro-Age Video

Memorable print ads :)