Bulgaria-trying to brand itself as a country - not very successful so far...

I have been to at least 10 discussions (including university, specialised tourism conferences, private conversations etc.) where the vague image of Bulgaria was commented.So I was really happy when I heard of a website, givving the opportunity to young people to show there image of Bulgaria, to change something if they do not like it.
I was really curious and inspired...Until I found this video. It has the ambition to show the country from a different angle, it is really funny indeed, yet I am not sure what I would think for that country if I was a foreigner...
For sure I will think "what a strange place"...and feel a pity for the people living there...
There are, of course, some "PR clips" of the country - like this one.
Yet...they seem to me a bit too artificial.
As are the Bulgarian EU accession videos - like this - I like the beginning,but at the end it really skrews up the whole thing...Why do I, as a Bulgarian, need someone to place a huge dot in the middle of Europe and tell me that "I am there" (that is what the words in the dot mean in Bulgarian).Will this make me feel "more" European.
I doubt it...especially when I can see such scenes in my country...
Doesn't it look a bit more Oriental to you :)