Bansko - 8 years later...

Today I was on a one-day trip to Bansko, a small town in the picturesque outskirts of Pirin mountain. I had been there just once before 8 years when I went for the first (and only so far) time that I went hiking. So I didn't remember anything at all.
Still, my shock was complete when we were entering the town. Just imagine - a beautiful scenery, snow-capped mountains, vast valleys...and tall, ugly cranes, and buildings, and ...a whole huge construction sites.
It is so packed of buildings being built, that it seems you cannot find a single street to just have a small walk around. I do not know what there investors expect there, but in my oppinion, any tourist would feel a bit to "squeezed in" in Bansko. And what rental returns are we talking about, as they do not have the skiing infrastructure ready to meet the expectations of the tourists? They even have a problem with electricity...
Well, a lot of money is being put in golf-resorts (the new mania in the region, there seem to be at least two huge projects for golf courses).
Yet I am a bit too sceptical about it.
We'll see if the region will become a "Ski, Spa and Golf" paradise (there are thermal springs in the region). I strongly believe that, when someone pours so much money somwhere, they should know what they are doing.
However in this case, I am not quite sure...